Building Big Data Confidence – Continuing the Conversation

Confidence in big data is essential.  Without confidence, decision-makers may not act on big data insights – which would completely negate the benefits of big data in the first place.  Understanding the level of confidence in big data, and selectively improving confidence to the required level, ensures the successful adoption of big data and analytics.

Last week IBM launched new innovations in Information Integration and Governance at an event titled “Building Confidence in Big Data”.  The term “confidence” really resonated with clients, analyst and press in attendance.  It’s a business issue that organizations are struggling with – and their ability to understand and improve confidence is directly related to their ability to leverage big data.

One of the speakers at last week’s event was Michele Goetz from Forrester.  She unveiled new research strongly linking big data success with the presence of mature information integration and governance (IIG).  Organizations with mature IIG technology and practices were far more likely to be doing big data projects, and also more likely to be successful with them.  One of the interesting aspects uncovered is the notion that big data is governed in ‘zones’.  Certain types of big data require certain types of governance.  And specific big data use cases have specific requirements for governance.  This changes the old notion of governing the data once and then using it; the new approach is to understand the usage and the data, then govern to the appropriate level – that is Agile Governance.  There are many other interesting conclusions and also recommendations based on surveys of hundreds of organizations, which you may download here:

This is an important topic in the big data market, and we plan on continuing the conversation on big data confidence.  Our next conversation will be Tuesday September 17, on a webcast that Michele and I will host, entitled “Building Confidence in Big Data with Information Integration and Governance”.  I hope you can join us tomorrow at 2 PM EST – you can register here –


About David Corrigan

I’ve spent my entire career helping clients utilize emerging technology to solve their customer data problems. I've always enjoyed solving abstract problems. I've worked with hundreds of companies to utilize new technology, plan and drive to a roadmap, and evangelize and drive momentum for their information projects. During the day, I work on product strategy and marketing for @InfoTrellis, and I'm busy trying to disrupt the customer data and analytics market so that organizations can finally understand every single one of their customers. After hours, I like to take photographs, read, write, practice yoga, or watch soccer - Manchester United and Toronto FC are my teams of choice. Follow me on Twitter @DCorrigan or on LinkedIn at

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