My ‘Thing Lake’ and Your Data Lake Have the Same Problem

Junk filled corner of storage garage.

David Corrigan’s ‘Thing Lake’

Sometimes my house gets messy.  Like a lot of people, I think “I can still use that” and I don’t want to throw away a lot of items.  So I put them in my basement utility room.  And I add more.  And more.  And I think to myself “I’ve just collected a room full of potentially useful things, and one day I’ll use one of them.”  And so the day comes when I need a dolly, or an easel, or even an infant mattress side guard rail, and I think to myself “I have that – it’s in the utility room (or, as I now call it, my ‘Thing Lake’)”.  But I can’t always find it, and soon I begin to question whether I even have the item any longer.  And the project I had in mind for it just fades away too.

Continue reading the rest of my blog here


About David Corrigan

I’ve spent my entire career helping clients utilize emerging technology to solve their customer data problems. I've always enjoyed solving abstract problems. I've worked with hundreds of companies to utilize new technology, plan and drive to a roadmap, and evangelize and drive momentum for their information projects. During the day, I work on product strategy and marketing for @InfoTrellis, and I'm busy trying to disrupt the customer data and analytics market so that organizations can finally understand every single one of their customers. After hours, I like to take photographs, read, write, practice yoga, or watch soccer - Manchester United and Toronto FC are my teams of choice. Follow me on Twitter @DCorrigan or on LinkedIn at

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