The Market Cries: “It’s Time for a Modern Approach to MDM and Customer 360”
Fall is a busy season for trade shows and conferences. I’ve had the pleasure to be at Strata Hadoop New York, IBM World of Watson and the Chief Analytic and Data Officer Exchange within the past month and a half. The number of conversations I’ve had about “a modern approach to MDM” is striking. In a recent interview with Information Week, I discussed some of the major trends with respect to modern MDM and big data. Dozens of large organizations across many different industries are all saying the same thing – “I need a modern approach to master data management” and “I need a REAL Customer 360”.
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