The Market Cries: “It’s Time for a Modern Approach to MDM and Customer 360”


Fall is a busy season for trade shows and conferences. I’ve had the pleasure to be at Strata Hadoop New York, IBM World of Watson and the Chief Analytic and Data Officer Exchange within the past month and a half.  The number of conversations I’ve had about “a modern approach to MDM” is striking.  In a recent interview with Information Week, I discussed some of the major trends with respect to modern MDM and big data.  Dozens of large organizations across many different industries are all saying the same thing – “I need a modern approach to master data management” and “I need a REAL Customer 360”.

Continue reading about customer requirements, new technology and a new approach with Customer Intelligence Management on my LinkedIn blog.


About David Corrigan

I’ve spent my entire career helping clients utilize emerging technology to solve their customer data problems. I've always enjoyed solving abstract problems. I've worked with hundreds of companies to utilize new technology, plan and drive to a roadmap, and evangelize and drive momentum for their information projects. During the day, I work on product strategy and marketing for @InfoTrellis, and I'm busy trying to disrupt the customer data and analytics market so that organizations can finally understand every single one of their customers. After hours, I like to take photographs, read, write, practice yoga, or watch soccer - Manchester United and Toronto FC are my teams of choice. Follow me on Twitter @DCorrigan or on LinkedIn at

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